JUN ’18
HOLLANDIA SOYA MILK UNVEILS 100ML SACHET PACKS
In order to further provide an accessible dairy alternative, Hollandia Soya Milk has introduced a new 100ml convenient pack which retails at N50. While offering the nutritious benefits of soya milk, the new Hollandia Soya Milk 100ml sachet pack proves to be an innovative way to deliver value by making the product more affordable and accessible.
Evident in the 100ml sachet pack design is the brand’s traditional strong blue colour combination along with an assortment of small icons that typify various sporting activities – an effort by the brand to resonate with health conscious consumers keen on a daily nutritional soya milk drink for an active lifestyle and healthy heart devoid of a cholesterol build up.
Endorsed by the Nutrition Society of Nigeria as a healthy drink, Hollandia Soya Milk is cholesterol free and a powerhouse of Protein, Calcium, Vitamins A, C & D. At N50, the new Hollandia Soya Milk 100ml sachet pack offers competitive pricing and walks the fine line of making a high quality product, affordable and valuable.
According to a nutritionist, Mrs. Temi Obiaya, soya milk comes recommended because it not only offers nourishment but naturally helps lower cholesterol levels in the body to keep the heart healthy.
“Soya milk possesses a lot of nutritional benefits; hence, it is important that more and more people begin to embrace soya milk as a dairy alternative. With very few brands seeing the value in providing soya milk as a product offering, I have come to cherish Hollandia Soya Milk not only for its zero cholesterol, but also its smooth texture and delicious taste,” she said.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, stated that the rationale behind introducing the Hollandia Soya Milk 100ml sachet pack was to create a consumer culture of taking soya milk by making it more affordable and accessible.
“Although Hollandia Soya Milk has always been available in bigger pack sizes, we believe that having 100ml sachet packs at N50 will enable consumers have access to high quality nutrition and a healthier dairy alternative in a ready-to-drink form which can be consumed anywhere and anytime, at an affordable and convenient price,” he said.
The 100ml sachet pack adds to the currently existing 1Ltr pack size and 315ml handy pack size. Hollandia Soya Milk 100ml sachet packs can be purchased in any Chi Shoppe, neighborhood kiosks and departmental stores across Nigeria.
FEB ’18
HOLLANDIA EVAP SATISFIES CONSUMERS’ NEED FOR AN ALL-ROUNDER MILK
For a brand that has positioned itself in the minds of consumers as the benchmark for quantity and quality in the evaporated milk category, Hollandia Evaporated Milk needs little introduction to consumers conscious of taking a highly nutritious milk for its health benefits. Given the taste, quality, and numerous nutritional benefits, Hollandia Evaporated Milk is an “all-rounder milk” which can ideally be used for traditional and non-traditional purposes.
Offering premium quality at affordable prices, Hollandia Evaporated Milk is a great tasting and creamy addition to a breakfast cup of tea or coffee, or a bowl of cereal, pap or custard, as it provides excellent nourishment required for the body before you set out for the day. It also brings out the taste when added to your favourite tapioca meal or milkshake, and offers added nutrition and taste when used in mixes for cakes, chin-chin, puff-puff and small chops batter.
Hollandia Evaporated Milk which can be consumed with or without complement is rich in calcium and vitamins, and is packaged in handy pack sizes of 60g and 190g.
The 60g “Pop-Pour-Throw” pack size allows consumers to avoid waste as the content is well within what can be consumed in one go, thereby eliminating the need for refrigeration. To address the growing desire for convenience by consumers, the re-sealable 190g “Pour-Cap-Keep” pack size provides consumers with the opportunity to store and re-use after opening.
Ishola Oyedokun, a marketing executive with Shalom Enterprises, stated that his early morning routine involved a stop at a local mai shai (tea seller) to enjoy a hot cup of tea or coffee. He observed that in most of the mai shai shops he visited in Agege, Hollandia Evaporated Milk was commonly used.
“Upon enquiry, I was told by Alhaji Isa, the tea seller on my street, that Hollandia Evaporated Milk was widely used because it tasted fresh and creamier when added to tea or coffee. It is also cost effective when compared with other brands in its category and offers convenient packaging ideal for individual consumption and storage,” he stated.
Nkechi Agu, a confectionary consultant with Bake Mix Limited, stressed that milk is a key ingredient for baking, as well as for preparing desserts and that in order to achieve a great tasting product, its quality should never be compromised.
“Hollandia Evaporated Milk is comparatively tastier than other milk brands I have come across, and creamier too. It is easily my favourite, as it is a perfect addition to enhance taste and quality whenever I have to prepare milkshakes, desserts and some snacks for my clients. The difference is impressive as there is a noticeably improved taste, texture and mouth feel whenever I put Hollandia Evaporated Milk in the mix,” she added.
For Chi Limited’s Managing Director, Mr. Deepanjan Roy, Hollandia Evaporated Milk is a highly nutritious milk that provides the essential nutrients needed by the body for healthy development.
“Its premium quality, unique convenient packaging and affordability makes it irresistible to consumers. Hollandia Evaporated Milk is an all-rounder milk with a great taste and creamy goodness. Through innovation, Hollandia Evaporated Milk has achieved consumer preference by consistently inventing and adding more value,” he said.
Hollandia Evaporated Milk is available in Chi Shoppe, departmental stores, markets and neighbourhood kiosks in every state of the federation.
NOV ’17
CHIVITA ACTIVE VEGETABLE FRUIT JUICE, HOLLANDIA CHOCOMALT WIN BIG AT MARKETING WORLD AWARDS
An evening of glitz and glamour at the recently held 2017 edition of the Marketing World Awards saw two of the most innovative brands from the stable of Chi Limited recognized for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies. Whilst Chivita Active Vegetable Fruit Nectar came tops in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.
For Chivita Active Vegetable Fruit Nectar, while its offering of vegetable and fruit in one mix is the first of its kind in Nigeria, it is the brand’s ambient and aseptic packaging, which also again happens to be a first of its kind, that saw it pick up the award for the Best Use of Packaging.
The offer of vegetable and fruit juice in a packaging that does not require refrigeration and is free from contamination, along with a cutting edge design, rich vegetable, fruit and juice visuals combined perfectly with an appealing colour pallet, is one that resonates with consumers who lead an active lifestyle and are primed to achieve more.
While it was awarded the Emerging Brand of the Year for a FMCG, Hollandia ChocoMalt Drink is the first ready-to-drink chocolate, malt and milk drink in the Nigerian market. It is rich in vitamins and minerals, and takes away the hassles and inconvenience associated with preparing a choco-based drink the traditional way. As a product, it is fast reshaping consumption trends for a choco-based beverage because of its ready to drink convenience and offer of instant “sharp sharp” nutrition.
According to Akin Naphtal, Chief Executive Officer of Instinctwave, this year’s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognizing the exceptional work of marketing champions over the past 12 months. He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink deserve the recognition.
“Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink have not only pioneered new segments in the juice and choco-based beverage markets but have also within the last 12 months, achieved consumer preference status in their respective categories through innovative offerings and packaging,” he said.
Chi Limited’s Managing Director, Mr. Deepanjan Roy, indicated that the recognition of two of the company’s most recent innovative brands at the Marketing World Awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.
“The awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this. We are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition,” he stated.
In addition to the Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink category wins at the Marketing World Awards, Chi Limited and brands from its stable have won a host of recognition in recent times. They include being in the Top 50 Brands Nigeria Award, “Most Innovative FMCG Company” at the Businessday Top 25 Most Innovative Companies and Institutions in Nigeria Awards 2017, as well as the Best Brand Equity Awards in Juice with Chivita and Dairy category with Hollandia at the Best Brand Equity Awards 2016 in Nigeria which recognizes outstanding brands for their equity and consumer preference.
Driven by a passion and commitment to excellence, CHI Limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks, yogurts and value added dairy beverages in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meat Pie and CHI Classic Cake.
SEPT ’17
CONSUMERS RELISH HOLLANDIA CHOCOMALT DRINK
The recent introduction of Hollandia ChocoMalt Drink to the market is beginning to generate consumer reviews as its popularity soars. An effective product marketing has ensured awareness and visibility, but its functional benefits are best resonating with a youthful consumer segment that is fast becoming an army of brand loyalists. With consumers constantly looking for new and improved product values and experiences, Hollandia ChocoMalt Drink offers innovation as well as superior values that are exciting and attractive.
Convenience, delicious taste and instant or sharp sharp nutrition are at the core of the product values that has endeared the brand to consumers. Fondly referred to as 3-in-1 Yo!, Hollandia ChocoMalt Drink is the first ready-to-drink blend of chocolate, malt and milk in Nigeria. It provides instant nutrition within reach and can be consumed immediately after opening. It is rich in vitamins and minerals, and takes away the hassles and inconvenience involved in preparing choco-based beverage drink the traditional way.
According to Israel Oladele, a social worker with the Lagos State Hospital Management Board, a satisfied consumer creates value and loyalty, and will likely share his or her experience with other consumers.
“I got to hear about Hollandia ChocoMalt Drink by word-of-mouth recommendation via social media and decided to buy the product in a neighborhood shop in my area. The product recommendation came in timely as it has taken away the inconveniences associated with preparing a chocolate, malt and milk drink. Essentially its offer of sharp sharp nutrition means consuming the product has become a part of my daily nutritional requirement,” he said.
Kelechi Onyedika, a student of the Philosophy Department of Lagos State University, emphasized the popularity of Hollandia ChocoMalt Drink amongst students of the University. He stressed that students have busy schedules and love brands that make life easier for them.
“Product convenience is highly appealing and when you add instant nutrition to the pack, it becomes highly attractive for the average student. I do not have to worry anymore about beverage choices and nutritional value because Hollandia ChocoMalt Drink fits the bill and my lifestyle,” he stated.
Adedayo Olumide, a brand consultant, stressed that it is common knowledge that individual preferences for products have their basis in a set of common factors such as convenience, features, quality and experiences.
“Hollandia ChocoMalt Drink meets all these parameters because it guarantees convenience, has a delicious taste, offers instant or sharp sharp nutrition and is truly satisfying. These product values have ensured that the brand remains at the top of consumer preference whenever a chocolate, malt and milk beverage is desired,” he noted.
Mr. Deepanjan Roy, Managing Director of Chi Limited said that the company’s decision to offer the innovative Hollandia ChocoMalt Drink which guarantees instant or sharp sharp nutrition when needed, convenience and a delicious taste, is being rewarded with positive feedbacks and a consumer demand that is surpassing expectations.
“We are confident that the product’s robust offerings and bonding would ensure that it remains at the top of consumer preference for a highly nutritious ready-to-drink chocolate, malt and milk beverage at any time.”
Hollandia ChocoMalt Drink is available in 135ml and 315ml pack sizes. It can be purchased at all locations across Nigeria, including Chi Shoppe, departmental stores and neighborhood shops.
AUG ’17
HOLLANDIA CHOCOMALT 3-IN-1 DRINK OFFERS INSTANT NUTRITION
Chi Limited, Nigeria’s market leader in high quality Juice and Dairy products has introduced the first Ready-to-drink chocolate, milk and malt drink to the market. The product, Hollandia ChocoMalt Drink, fondly referred to as “3-in-1 Yo!” because of its appeal to a youthful consumer segment, is an innovative product that combines chocolate, milk and malt in trendy pack sizes. It can be consumed immediately after opening and delivers instant or sharp sharp nutrition to consumers. The product is the result of the brand’s continued resolve to provide consumer satisfaction, by offering superior product value that addresses consumer needs in tune with changing trends.
Hollandia ChocoMalt Drink is rich in vitamins and minerals, takes away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way. Asides the convenience, Hollandia ChocoMalt Drink is a great, satisfying and functional beverage that can be consumed at any time.
It provides instant nutrition within reach and comes in handy pack sizes that hold adequate quantity for individual consumption, as well as fit into the lifestyle of young upwardly mobile consumers. The product’s 135ml and 315ml pack sizes fulfill consumer aspiration for regular consumption of Hollandia ChocoMalt Drink.
According to Adedeji Adeyinka, an undergraduate of Lagos State University, while he enjoys chocolate, milk and malt drink as an ideal source of nutrition, he acknowledged that the process of mixing all three ingredients in hot water was a very long one, and being busy as a student, he did not usually have much time for that.
“I came across a pack of Hollandia ChocoMalt Drink in a neighbourhood shop, and since then it has become my go-to Choco-based drink for instant nutrition. I love that the pack is so portable and handy, and nothing best describes the relief and convenience that this product brings along as all I have to do now is just open and drink.”
Francis Suleiman, a nutrition enthusiast and undergraduate of the University of Lagos said he was endeared to the brand by the nutritional value of the product. He emphasized the importance of Hollandia ChocoMalt Drink’s value proposition of sharp sharp nutrition because it means one can regularly consume this product to derive the instant nutrients our body requires to work at its best.
“The product’s rich blend of chocolate, milk and malt which are powerhouses of essential vitamins and minerals, as well as its offer of sharp sharp nutrition is a key consideration in switching to this brand, which I now consume on an almost daily basis” he stated
Chi Limited’s Managing Director, Mr Deepanjan Roy, said “Hollandia ChocoMalt Drink is a perfect blend of chocolate, milk and malt in a highly nutritious ready-to-drink form which provides instant nutrition when needed.”
“It offers convenience, guarantees delicious taste and eliminates the hassles associated with combining all three ingredients. Hollandia ChocoMalt Drink is the result of our consistent efforts to push the frontiers in innovation and consumer satisfaction” he added
Hollandia ChocoMalt Drink is available in 135ml and 315ml pack sizes. It can be purchased at all locations across Nigeria, including Chi Shoppe, departmental stores and neighbourhood shops.
MAY ’16
HOLLANDIA SOYA MILK: SAY YA TO SOYA
The health drink category in Nigeria recently received an infusion of freshness and innovation as Hollandia Soya Milk returned to the shelves sporting a new look.
Widely known and loved for its nutritious and health benefits apart from delicious taste and smooth texture, Hollandia Soya Milk is back with amazing new look, size and design for consumers nationwide.
Now,endorsed by the Nutrition Society of Nigeria “As a rich source of Calcium and Vitamin A”, comes with ‘No Cholesterol’. Naturally, soy based foods or drinks help lower cholesterol levels in the body.
With ‘No Cholesterol’ in Hollandia Soya milk, it helps avoid further cholesterol build-up and keeps heart healthy. This is great news for teeming health conscious Nigerians!
Hollandia Soya Milk also offers Protein Power, Calcium and Vitamin C & D. It appeals to every Nigerian who is health conscious and desires active lifestyle and a healthy heart.
Commenting on the new launch, Chi Limited’s Managing Director,Mr. ‘Deepanjan Roy said “We know that health is one of the biggest motivating factors in consumers’ decision making process, so we decided to give them a healthy soya drink that has absolutely no cholesterol leading to a healthy heart and active life.”
This is clearly amplified on the pack, which features a strong blue colour combination and an assortment of small icons that typify various sporting activities that connect with the health conscious consumers. The pack is really unique; it comes in 2 fantastic sizes: the 1Ltr pack and the smaller 315mL pack which has prismatic shape making it great for carrying about just the right amount of Hollandia Soya Milk to stay active after some strenuous activity.
Hollandia Soya Milk can be bought nationwide in hypermarkets, supermarkets, neighborhood stores, roadside kiosks and Chi Shoppes across Nigeria.
Embrace a healthier and happier life today, and Say Ya to Soya !
MAR ’16
HOLLANDIA YOGHURT: MIX IT YOUR WAY
Chi Limited, Nigeria’s market leader in fruit juices and yoghurt drinks is pushing the boundaries again by introducing the new 315ml ‘Grab ‘n’ Go mixology pack. Now you can enjoy your favorite Hollandia Yoghurt mixed with your preferred drink.
The mixology Grab ‘n’ Go Pack is already a hit with consumers who love to mix drinks as the smooth texture and great taste of Hollandia Yoghurt goes well with one’s chosen beverage.
The Hollandia Mixology Grab ‘n’ Go Packs are also great for on the go fun as they are light and handy, with a specially designed prismatic shape and an attractive screw cap that you feel proud to be seen with.
Commenting on the new product, the Managing Director Chi Limited, Mr. Deepanjan Roy said “We are committed to ensuring that our loyal consumers continue to get value and satisfaction from our products. Our customers are being offered great value with the new Hollandia Mixology Grab ‘n’ Go packs which provide them a tasty and nourishing option to mix with other beverages”.
Mixing drinks just got better with the new Hollandia Mixology Grab ‘n’ Go Pack. Consumers can now enjoy the smoothest blend and the greatest taste just the way they like it with a handy 315ml pack of their favorite yoghurt to mix with a variety of beverages.
Hollandia Yoghurt ‘Mixology” 315ml pack is currently available in Traffic, Road Kiosks, Supermarkets, Chi Shoppe, departmental stores and neighborhood shops across Nigeria.
Hollandia Grab n Go 315ml Yoghurt is available in Plain Sweetened, Pure ‘N’ Plain and Strawberry flavours.
FEB ’16
HOLLANDIA YOGHURT NOW AVAILABLE IN GRAB ‘N’ GO PACKS
Chi Limited, Nigeria’s foremost manufacturer is again making slides to ease the burden of Nigerian commuters by introducing the new Hollandia Gogurt Grab ‘n’ Go Packs. This is a handy 315ml uniquely designed pack filled with Hollandia Yoghurt that is just right for snacking while in transit and in traffic.
With the new Hollandia Yoghurt Grab ‘n’ Go packs, you enjoy your time in the traffic.
That’s why Hollandia Gogurt Grab ‘n’ Go Packs are just the right companion to keep you going while commuting.The Gogurt Grab ‘n’ Go pack has been pegged at a flat rate of = N= 150 only, thereby making the yoghurt drink affordable to consumers.
The pack has been specifically designed in a dynamic prismatic shape with an attractive cap on its head, making it very trendy and attractive for the youth to identify with and enjoy while ‘on the go’.
Giving his thoughts on the new product, Managing Director, Chi Limited, Mr Deepanjan Roy, said: “As a company, we are always mindful about the well-being of our consumers and the society in general; hence, we thought of ensuring that consumers continually get refreshment and nourishment even in challenging traffic situations.”
The Hollandia Yogurt ‘Gogurt’ Grab ‘n’ Go 315ml pack is healthy, refreshing, fulfilling and a real delicious delight, and is the right drink to satisfy your hunger or thirst on the go.
Don’t just sit there, grab your own Hollandia Yoghurt ‘Gogurt’, and enjoy your yoghurt drink!
Hollandia Yoghurt ‘Gogurt’ 315ml pack is currently available in Traffic, Road Kiosks, Bukas, Supermarkets, Chi Shoppe, departmental stores and neighborhood shops across Nigeria and retails at the cost of =N=150, and is available in Plain Sweetened, Pure ‘N’ Plain and Strawberry flavours.
JAN ’16
HOLLANDIA YOGHURT: SLURP IT OFF
Chi Limited, makers of the leading Hollandia Yoghurt drink in Nigeria, is exciting consumers again with the introduction of the new Hollandia Yoghurt Slurp It Off Grab ‘n’ Go Packs – a handy 315ml pack of nourishing yoghurty goodness to go with any snack of your choice at an amazing price of just =N=100. The new Hollandia Yoghurt Slurp It Off Grab ‘n’ Go Pack.
According to Taiwo Adejare, a Marketing Executive with Sportslus Limited, the new Hollandia Yoghurt ‘Slurp it off’ handy pack is quite innovative and affords him the opportunity to refresh on the move. “Most times we are faced with options to savor our snacks, but the Hollandia Yoghurt ‘Slurp It Off’ 315ml pack offers much more because it is healthy, nourishing, convenient and easily disposable,” he said.
The Hollandia Yoghurt ‘Slurp It Off’ 315ml handy pack with its dynamic prismatic shape and attractive cap is designed to hold an adequate quantity of yoghurt for an individual to enjoy with any snack. Christened ‘Grab n’ Go’ as a result of the pack’s light weight, you would love to grab and take it along with you wherever you go.
Speaking on the newly introduced pack, Managing Director, Chi Limited, Mr. Deepanjan Roy, said “We know that many consumers desire Hollandia Yoghurt for different reasons, one of which is to be able to enjoy their snacks along with their favourite yoghurt drink. We also know that health is one of the biggest motivating factors in consumers’ decision making process, so we decided to introduce the Grab ’n’ Go pack for consumers who are on the move and desire a healthy drink with their meals. At the cost of =N=100, it is very affordable and offers consumers value for money”.
This has come right on the back of studies that have yoghurt as a calcium powerhouse and a source of high quality protein. It is nutrient rich and an excellent source of vitamins and minerals. Because yoghurt is high in calcium, taking yoghurt regularly is good for your bones. Some research suggests yoghurt may also benefit your digestive system, help immunity and offer protection from certain infections. At the cost of =N=100, the drink offers an affordable alternative and more value for healthy living.
Hollandia Yoghurt ‘Slurp It Off’ 315ml pack is currently available in Eateries, Traffic, Road Kiosk, Bukas, Chi Shoppe, departmental stores and neighborhood shops across Nigeria and retail at the cost of =N=100